Want to join the dialogue driving green cleaning?
Taking place on 25-27 March 2014, the conference will build on the success of previous events and continue the active dialogue between stakeholders to drive green innovations. The 2014 conference programme will focus on driving the progress and development of innovative sustainable cleaning and will represent the whole value chain, showcasing successful collaborations and case studies aimed at building bridges from manufacturers to consumers.
Featuring presentations from P&G, WWF, Ecover, Unilever, Sealed Air Diversey Care, AISE and BASF, attendees will learn about the latest in consumer, sustainability and innovation trends in the cleaning products industry.
Don't miss the following keynote presentations at Cleaning Products Europe this year:
European Commission policy and vision; how societal and sustainability developments might affect materials, energy/water, policy and business models as well as consumption patterns and lifestyles - the example of the Product/Organisation Environmental Footprint European pilot phase
Dr Michele Galatola, Product Team Leader, DG Environment, European Commission
Becoming the Corporation of the Future - what it means in terms of setting the vision and what is required from us as leaders to make it happen, including practical examples of steps companies are taking
Carolina Moeller, Head of Business Education, WWF International
Sustainable Laundry and Cleaning Consumer Behaviour Globally - Trends, Drivers, Challenges
Including P&G's latest consumer segmentation ('mainstream consumer'), "assessing the landscape" and showing what key retailers do; what key policy makers think; what key competitors do/goals. With a focus on cold laundry behavior - e.g. priority country mapping, and cases of what worked in Europe, US, LA, plus a reflection on the (different/complementary) roles of brands, companies, associations, retailers, policy makers, other stakeholders, consumers
Virginie Helias, Sustainability Director, P&G
>> Full agenda
PLUS don't miss the pre-conference workshop on EU regulatory developments - see more information here
Cleaning Products Europe 2014 conference brochure now available for download
The brochure contains all the vital information you may need to know, including which industry experts and leaders will be presenting on the trends, developments and innovations of the cleaning market this year, and the kind of topics up for discussion at the Cleaning Products Europe 2014 conference.
>> Click here to download your copy of the brochure for free
I learn a lot about future trends in cleaning products. Things I did not expect to discover" P Smallwood, Chemical Associates
"When planning my travel budget for the year I always ensure Smithers' Cleaning Products conference is a key conference to attend" K.Geraghty, Dow
"Talks were interesting and helped shape future strategies. The home care industry should be proud that it has events like these discussing what are difficult challenges for the future, attempting to find solutions" P.Murphy, Croda